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Organic vs Performance Marketing What’s the best choice for your company? The fundamental challenge of marketing is deceptively simple: how to reach your target audience most effectively. Most marketers use all the same online platforms and social media sites, so what makes some marketing campaigns so much better than others? The answer is also simple: great marketers are always innovating, testing out new approaches with their audience, and maximizing the capabilities of each platform they use. A basic choice that all marketers have to make is between reaching their audience organically (through organic marketing) or using performance marketing, to drive… Read more

Align Brand Voice with Web Development Team Why brand voice is important, and worth revisiting every few years Web development is not just about making a website look good and function well. Its goal is to create a site that effectively communicates to your audience what your brand is about. This is why you need to work with the right B2B marketing agency that will take time to understand your ‘brand voice’ and ensure that your website aligns with it. KYC – before you establish a brand voice If you’re just getting started, or if you haven’t reviewed your brand voice in… Read more

The Difference Between a UX Designer and a UI Designer UI or UX – which one do you need? Probably both. Understanding the differences between them will enable you to pick the right services for your goals and requirements. UX and UI – the basics UX pertains to ‘user experience,’ which is how users interact with and experience a product such as a website. Their product is an interactive wireframe of the product which can be then passed on to the UI designer. Good UX covers all aspects of a user’s interaction with your company, its products, and its services.… Read more

How to Be More Gender Inclusive Here are a few ways to be an ally and inclusive of marginalized genders. Pride Month takes place in June as the LGBT+ community celebrates their sexuality and identity in remembrance of the Stonewall Riots which took place in New York City during this month in 1969. Great strides have been taken for the community to gain both legal and cultural acceptance, from the representation of non heterosexual relationships, to out and proud celebrities, to the legalization of gay marriage in 2015. LGBT+ stands for lesbian, gay, bisexual, and transgender with a plus sign… Read more

Ensuring Data Privacy and GDPR Compliance The EU’s General Data Protection Regulation (GDPR) – what is it, and under what circumstances do you have to comply? The General Data Protection Regulation (GDPR) went into effect in May 2018 in the European Union. Its intent is to ensure the protection of personal data. Your business does not have to be EU-based to be subject to GDPR. However, if your website has consumers or visitors from the EU and collects and tracks their data, you must follow the rules. A digital marketing agency in NYC can help ensure that your website complies… Read more

Support Our Vulnerable Communities The continued violence taking place against women, Black people, AAPI communities, and sex workers is unacceptable. The continued violence taking place against women, Black people, AAPI communities, and sex workers is unacceptable. Racial and economic injustice, as well as hate crimes, fill our newsfeeds. It is heart-breaking, but hope persists as long as we take care of each other. Individually, the work towards a just society can feel insurmountable and overwhelming. But we don’t have to do it alone. Coming together as a collective can help build towards a more just ecosystem. Below, Think Design shares… Read more

Why Branding for Non-profits Matters Now More Than Ever Promote core values to your audience, effectively engage prospects. Branding is typically associated with commercial businesses. However, non-profits should also consider their branding, because spreading the word about a cause requires more than just passive messaging. Most non-profit organizations use branding as it relates to fundraising, but the brand can go so much further. With the right non-profit digital marketing strategy, you too can have a more strategic approach and manage your branding to strengthen your organization, making a larger social impact. How Branding Works for Non-profits Non-profit organizations can leverage… Read more

5 Reasons to Partner with a Web Development Company Use digital strategy, SEO, social media marketing, content strategy, and web design to drive audiences to your brand. Partnering with a web development company in NYC can boost your business’ online presence with a stellar website. Some companies have a team of digital strategy consultants, making them highly qualified to identify the strengths and weaknesses of your current digital marketing strategy, and come up with ways to improve it through SEO, social media marketing, content strategy, and web design that best reflect your brand. In addition to the clear benefits of… Read more

What’s Zoom Fatigue and How to Fix it 3000% growth in Zoom usage over the past year has enabled us to communicate while quarantined. There are downsides, and here’s how to mitigate some of those. Video chats used to be special occasions, dates scheduled with friends and family abroad or occasionally, took the place of a conference call in the office. During the COVID-19 pandemic, however, video chat platforms like Zoom and Google Meet are the primary means of communication and social interaction, be it personal or professional. The Stanford Virtual Human Interaction Lab examined the psychological consequences of spending so… Read more